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30 Days To Online Pr & Marketing Success

30 Days To Online Pr & Marketing Success

          
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About the Book

Google and the Internet have changed how the PR game is played - and created an explosion of blogs, websites and social media platforms. Small companies can create global visibility for their products on a small budget with online PR and Internet marketing - if they know the tricks of the trade. 30 Days to Online PR and Marketing Success offers real-world tips and proven techniques to create online PR and marketing campaigns that will drive traf?c to your site and buyers to your products. About The Author: Gail Z. Martin is a marketing expert, international speaker and the owner of DreamSpinner Communications. She helps small businesses and solo professionals create better results in 30 days. Martin is also the author of 30 Days to Social Media Success, The Thrifty Author's Guide to Launching Your Book and The Thrifty Author's Guide to Selling and Promoting Your Book Online.

Table of Contents:
• Why Most PR and Marketing Fails • The Most Powerful Online PR and Marketing Tool: The Business Plan • Digging Into the Business Plan for a PR and Marketing Payoff • Mining PR and Marketing Gems From the Business Plan • Creating a PR and Marketing Action Plan • Finding Your Real Story and True Voice • Touches to Transactions • The Power of Online PR • Effective PR and Marketing in the Age of Google • Writing the Online Press Release • Great Reasons Not to Target Mass Media (and Where You Can Focus Instead) • The Magic of Multi-Media Media Releases and Online Ads • Keywords Are King • Creating the Magic Media List for Your Topic • Your Online Press Kit • Distributing Your Release Online • The Multiplyer Magic of Autoresponder Marketing • Rule the “Airwaves” With Internet Radio and Podcasts, Virtual Video, and Web TV • Rock the World With Affiliate Marketing • PR and Marketing Gold With Professional and Industry Media • Social Media and Online PR and Marketing • Online Marketing and the “New” Media Revolution • The Power of “Local” Online Media • Online Newsletters • Using Teleseminars and Webinars • Online Events for Speakers and Authors • Basic E-Commerce Ties Promotion to Payoff • Hybrid Online Tools Bring the Pieces Together • SEO Basics for Online PR and Marketing • Where Do I Go From Here?


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Product Details
  • ISBN-13: 9789325977730
  • Publisher: Vikas Publishing House
  • Publisher Imprint: Vikas Publishing House
  • Edition: 1
  • No of Pages: 192
  • ISBN-10: 9325977737
  • Publisher Date: 2014
  • Binding: Paperback
  • Language: English

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