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用数字讲故事

用数字讲故事

          
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About the Book

内容简介

100 万和10 亿有什么区别?

"原子核的直径是原子直径的十万分之一"难以让人有直观感受,不如直接说"就像大教堂中的蜜蜂或跑道上的豌豆"。

"5GB 音乐存储空间"无法感知,不如"2 个月的通勤时间,无须重复播放一首歌曲"好理解。

人类大脑在进化过程中变得只能处理非常小额的数字。我们对5 以上的数字置若罔闻,也无法在脑内进行复杂的计算。如果一股脑儿地接收信息,我们的大脑很快就会对大额的数字感到麻木。

将这些原始数字和统计数据翻译成一种更透明、更有意义的语言,会让大脑更容易理解、记忆,激发受众产生共鸣,快速做出决策。为此,书中提出了四大有效使用数字的原则:

1. 多用"对用户友好"的数字;

2. 将数字置于熟悉、具体和以人为尺度的语境中;

3. 使用出人意料且意味深长的"情感数字",转变人们思考和行动的方式;

4. 创建比例模型,理解宏大数字。

书中列举了80 多个数字转换的案例,横跨商业、医疗、科学等领域。对于那些对原始数字和统计数据感到困惑的人,对于那些希望借助数字做决策的人,这本书提供了实用的指导。


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Product Details
  • ISBN-13: 9798869121233
  • Publisher: Shiguang
  • Publisher Imprint: Shiguang
  • Height: 244 mm
  • No of Pages: 148
  • Spine Width: 8 mm
  • Width: 170 mm
  • ISBN-10: 8869121232
  • Publisher Date: 12 Jan 2024
  • Binding: Paperback
  • Language: Chinese
  • Returnable: Y
  • Weight: 245 gr


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