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全栈市场人 互联网市场营销入门通用宝典

全栈市场人 互联网市场营销入门通用宝典

          
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About the Book

"1.互联网运营经验倾囊分享,教你如何做一名互联网产品宣传项目操盘手--全栈市场人。 2.这不是一本教科书,这是一本市场营销岗位求职和试用期的快速通关秘籍! 3.给新手学习的、方便上手的、直接可以使用的,市场部专用素材模板大全! 4.人人都是产品经理、起点学院、徐志斌(《社交红利》作者)、冯大辉(微信公众号"小道消息"作者)、苏杰(《人人都是产品经理》《*十年产品事》作者)、曹成明(起点学院院长、人人都是产品经理 CEO)、范冰(《增长黑客》作者)、何瑫(《智族GQ》总主笔)等互联网媒体、行业领袖联合力荐。

内容简介

《全栈市场人 互联网市场营销入门通用宝典》主要介绍互联网市场运营、营销方面的知识,扩展到整个市场部的各个岗位,都会有针对入门者的基本知识、实际工作内容、工作经验的讲解。内容完整而全面,同时书中加入作者亲历的大量真实案例,并提供工作中实际使用的模板等实用资料,希望能带新人顺利入门,给初入行者以启蒙。 《全栈市场人 互联网市场营销入门通用宝典》不但适合希望进入互联网市场部岗位工作的在校大学生、转行互联网的传统行业从业人员学习,而且对市场或运营岗位的新人全面了解岗位、行业基本知识和快速进入状态,也有很大帮助。

作者简介

知乎大V,12万关注者 *达人学院讲师 起点学院导师团成员 三节课导师 TEDxZhuhai 2016年会演讲嘉宾 曾担任拉勾网运营经理一年半时间,经历了拉勾网从B轮到C轮的全过程,熟悉各种类型和体量的市场营销行为。现担任优酷土豆自频道学院市场经理,负责针对视频创作者的教育和孵化相关产品的宣传和发行。在"在行"上已接受过半百次学员咨询。 作为自媒体人,拥有11万关注者的知乎账号"Lydia",多次从零粉丝运营微信公众号到过万数粉丝,有多次引爆朋友圈的刷屏实操经验,创立了针对程序员和互联网各公司中高端人群的二进制Club微信社群,已超过8000人报名。拥有丰富的社群运营经验,多次处理危机公关和借势营销,资源丰富,擅长在圈内整合资源达成共赢。 知乎专栏:一个运营的自我修养。


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Product Details
  • ISBN-13: 9787115439659
  • Publisher: China National Publications Import & Export C
  • Publisher Imprint: China National Publications Import & Export C
  • Height: 244 mm
  • No of Pages: 292
  • Spine Width: 20 mm
  • Width: 170 mm
  • ISBN-10: 7115439656
  • Publisher Date: 01 Mar 2017
  • Binding: Paperback
  • Language: Chinese
  • Returnable: N
  • Weight: 468 gr


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