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The 10-Minute Marketer's Secret Formula: A Shortcut to Extrordinary Profits Using Neighborhood Marketing

The 10-Minute Marketer's Secret Formula: A Shortcut to Extrordinary Profits Using Neighborhood Marketing

          
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About the Book

A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation

Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook.

Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard.

He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail:

  • Why mass-media marketing is a dead end
  • Why the best marketing strategy is the oldest--building local customer loyalty
  • Why everything you need to grow their business they already have


  • Best Sellers



    Product Details
    • ISBN-13: 9781932531084
    • Publisher: McGraw-Hill
    • Binding: PAPERBACK
    • Height: 225 mm
    • No of Pages: 269
    • Sub Title: A Shortcut to Extrordinary Profits Using Neighborhood Marketing
    • Width: 188 mm
    • ISBN-10: 1932531084
    • Publisher Date: 01 Sep 2004
    • Depth: 19
    • Language: English
    • Spine Width: 24 mm
    • Weight: 612.90 gr


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