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101 Consejos y Estrategias de Facebook Marketing Para Tu Empresa

101 Consejos y Estrategias de Facebook Marketing Para Tu Empresa

          
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About the Book

¿Te gustaría descubrir las tendencias más importantes del marketing en el 2016 para hacer crecer tu negocio utilizando Facebook, Instagram y WhatsApp? Imagina que fueras capaz de aprovechar las últimas estrategias de publicidad de Facebook y de Instagram para mejorar los resultados finales de tu negocio. ¿Has visto estos números tan impresionantes? - Facebook: 1.59 mil millones de usuarios activos mensuales. - WhatsApp: 1 mil millones de usuarios activos mensuales. - Facebook Messenger: 800 millones de usuarios activos mensuales. - Instagram: 400 millones de usuarios activos mensuales. Todos estos servicios son propiedad de Facebook, y todos ellos forman el ecosistema de marketing de Facebook que te permite acceder a un total de 3.79 mil millones de usuarios. Como formador y conferenciante, he dado talleres sobre el marketing de Facebook en diferentes lugares del mundo, desde Madrid a Miami y desde Dubai a Helsinki, y he conocido a muchos propietarios de empresas que están deseando utilizar Facebook, Instagram y Whatsapp, pero que no saben cuáles son las estrategias y técnicas adecuadas que han de seguir. Por eso escribí esta guía orientativa ofreciendo un gran número de estrategias, técnicas y herramientas que todos los empresarios pueden poner en práctica de una manera rápida para conseguir beneficiarse de ellas. Después de leer este libro sabrás: - Cómo llegar a más clientes y vender más productos en Facebook utilizando las mejores herramientas y técnicas. - Cómo espiar lo que tus competidores llevan a cabo con su marketing en Facebook y evitar cometer los mismos errores que ellos cometen. - Cuáles son algunas de las características más importantes de Facebook en 2016. - Cómo configurar tus ajustes de seguridad y privacidad correctamente para tu perfil personal de Facebook y mejorar tu marca personal en Facebook. - Cómo sacar provecho del crecimiento explosivo del video marketing en Facebook y maximizar la comunicación con clientes potenciales. - Algunos de los errores más grandes que cometen los negocios con la publicidad de Facebook y cómo evitarlos. - Una técnica secreta para dirigirte a tu público objetivo que puede mejorar significativamente tus campañas de publicidad en Facebook. - Las estrategias de comunicación especiales del Messenger de Facebook que pueden ayudarte a mejorar tu servicio de atención al cliente. - Las estrategias de marketing en WhatsApp que ayudaron a una empresa a expandir su negocio de manera internacional y a mejorar sus ventas. - Y mucho más...en total, 101 consejos y estrategias. También podrás leer entrevistas con expertos y estudios de caso muy interesantes de los siguientes expertos en marketing online que comparten estrategias específicas de las que puedes aprender y que puedes poner en práctica en tu propio negocio: - Scott Monty acerca de cómo usar la nueva función de Live Video de Facebook para comunicarte con tu audiencia. - Gideon Shalwick sobre cómo aprovechar la publicidad de video en Facebook - Kevin Davis sobre cómo usar la publicidad de video de Facebook combinada con los sorteos de Facebook. - Angel Moran acerca de cómo puedes mejorar rápidamente los resultados de tus anuncios en Facebook y el retorno sobre la inversión o ROI. - Rocco Alberto Baldasarre acerca de cómo una estrategia de publicidad específica de Facebook fue capaz de generar 343 ventas en 30 días. - Claudia Araujo sobre cómo su empresa se expandió internacionalmente aprovechando las estrategias de marketing de WhatsApp. Si pones en práctica todas las estrategias de este libro, tendrás el potencial necesario para transformar tu negocio y aumentar tus beneficios.


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Product Details
  • ISBN-13: 9781532917004
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 198 mm
  • No of Pages: 210
  • Spine Width: 11 mm
  • Width: 129 mm
  • ISBN-10: 1532917007
  • Publisher Date: 24 Apr 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 209 gr


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