Home > Society & social sciences > Politics & Current Events > Öffentliche Kommunikation der EU- Klimaschutzziele 2030 und 2050 als Teil des Green Deals. Visuelle Framing-Analyse über die multimodale Twitter- Kommunikation der EU anhand zweier Videos
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Öffentliche Kommunikation der EU- Klimaschutzziele 2030 und 2050 als Teil des Green Deals. Visuelle Framing-Analyse über die multimodale Twitter- Kommunikation der EU anhand zweier Videos

Öffentliche Kommunikation der EU- Klimaschutzziele 2030 und 2050 als Teil des Green Deals. Visuelle Framing-Analyse über die multimodale Twitter- Kommunikation der EU anhand zweier Videos

          
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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich Politik - Thema: Europäische Union, Note: 1.0, Universität Wien (Fakultät für Politikwissenschaft), Veranstaltung: M10: Kultur und Politik - Climate Visuals: The Visual Construction of the Climate Crisis, Sprache: Deutsch, Abstract: Auf Basis des Schemas von Rodriguez und Dimitrova (2011) werden die visuellen Frames auf denotativer, stilistischer, konnotativer und ideologischer Ebene in dieser Arbeit konzeptualisiert. Dazu werden ein Video über den EU- Klimazielplan 2030 und eines über das EU-Ziel der Klimaneutralität 2050 in ihrer Tiefe analysiert. Ersteres wurde sowohl auf dem Twitter-Account der Generaldirektion für Klimawandel (@EUClimateAction) als auch jenem der Europäischen Kommission (@EU_Commission) auf Twitter gepostet, das zweite vom Twitter-Account von Ursula von der Leyen, der Kommissionspräsidentin der EU. Die untersuchten Videos müssen eine breite Masse an Menschen ansprechen und für diese verständlich und anregend sein. Die Untersuchung des visuellen Framings von Klimawandel in den Videos soll herausarbeiten, wie die EU als supranationale Organisation ihre ambitionierten Klimaziele der Öffentlichkeit präsentiert. Dabei wird die Arbeit durch folgende Fragestellung geleitet: Wie stellt die Europäische Kommission bei ihrer multimodalen Kommunikation auf Twitter das Konzept des Klimawandels und die Klimaziele für 2030 und 2050 visuell dar? Theoretisch basiert die Arbeit auf den klassischen Framing-Konzepten von Entman (1993) und Scheufele (2004) sowie auf aktueller Forschung zu visuellem Framing. Trotz der umfassenden Nutzung von Bildmaterial unter anderem in der Kommunikation von Klimaschutz und -wandel ist nach wie vor ein Mangel in der Forschung zur Bildauswahl und -wirkung in Bezug auf die Vermittlung des Themas zu verzeichnen. Diese Arbeit soll durch die Untersuchung der multimodalen Klima-Kommunikation der EU auf Twitter einen Beitrag zur Kommunikationsforschung im Bereich des visuellen Framings lei


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Product Details
  • ISBN-13: 9783346397737
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 30
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346397734
  • Publisher Date: 25 Mar 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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Öffentliche Kommunikation der EU- Klimaschutzziele 2030 und 2050 als Teil des Green Deals. Visuelle Framing-Analyse über die multimodale Twitter- Kommunikation der EU anhand zweier Videos
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Öffentliche Kommunikation der EU- Klimaschutzziele 2030 und 2050 als Teil des Green Deals. Visuelle Framing-Analyse über die multimodale Twitter- Kommunikation der EU anhand zweier Videos
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