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1.
26
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The Algebra of Happiness
By:
Scott Galloway
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Transworld Publishers Ltd
4.0
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13 Jun 2019
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2.
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Misbehaving
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Richard H Thaler
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Richard H. Thaler
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Penguin Books Ltd
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The Voltage Effect
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John A List
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List, John A
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Neuroscience for Leadership
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Paul Brown
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Tara Swart
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T Swart
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Palgrave MacMillan
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Using Behavioral Science in Marketing
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Nancy Harhut
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Kogan Page Ltd
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32
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Winning on Purpose
By:
Fred Reichheld
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Maureen Burns
,
Darci Darnell
Publisher:
Harvard Business Review Press
4.8
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30 Nov 2021
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7.
Consumer Culture Theory
By:
Craig J. Thompson
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David Crockett
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Michelle Weinberger
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Eric Arnould
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Eric J Arnould
Publisher:
SAGE Publications Ltd
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14 Oct 2023
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48
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The Dream Society: The Coming Shift from Information to Imagination
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McGraw-Hill Education - Europe
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01 May 1999
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37
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Rational Investing with Ratios
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Yannick Coulon
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Springer International Publishing
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01 Jan 2021
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10.
30
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Handbook of Behavioral Finance
By:
Brian Bruce
,
Brian (EDT) Bruce
Publisher:
Edward Elgar Pub
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₹6,492
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01 Jul 2012
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Shopper Marketing
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Paul Barnett
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Business Expert Press
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13 Jan 2016
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12.
Bounded Rationality
By:
Cass R Sunstein
,
Sanjit Dhami
,
Cass R. Sunstein
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Mit Press
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12 Jul 2022
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13.
32
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The 100 Best Trends: Emerging Developments You Can't Afford to Ignore
Publisher:
Adams Media Corporation
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₹325
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07 Jul 2005
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14.
59
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Cases in Strategic Management
By:
J. David Hunger
,
Thomas L. Wheelen
Publisher:
Pearson Education (US)
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₹6,886
₹2,823
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Paperback
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01 Jan 1998
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English
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15.
NR
Behavioral Economics
By:
Lance (EDT) Mason
,
Lance Mason
Publisher:
Nova Science Publishers Inc
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₹12,266
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Hardback
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01 Jan 2015
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16.
41
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The Evolution of Household Technology and Consumer Behavior, 1800-2000
By:
Julia Sophie Worsdorfer
,
Julia Sophie Woersdorfer
Publisher:
Routledge
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₹15,255
₹9,000
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Hardback
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17 Mar 2017
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English
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17.
37
%
Individual Behaviors and Technologies for Financial Innovations
By:
Wesley Mendes-Da-Silva
Publisher:
Springer
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₹13,440
₹8,467
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Paperback
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25 Dec 2018
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English
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18.
41
%
Digital Channels and Social Media Management in Luxury Markets
By:
Fabrizio Mosca
,
Chiara Civera
,
Fabrizio (University of Turin, Italy) Mosca
Publisher:
Routledge
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₹17,515
₹10,334
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Hardback
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30 Nov 2017
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19.
37
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The International Dimension of Entrepreneurial Decision-Making
By:
Leo-Paul Dana
,
Marina Dabic
,
Andrea Caputo
,
Léo-paul Dana
,
Massimiliano M Pellegrini
Publisher:
Springer Nature Switzerland AG
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₹14,400
₹9,072
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Hardback
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04 Jan 2022
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English
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20.
59
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Behavioral Economics
By:
Prirayani Jagat
,
Jagat Prirayani
Publisher:
Society Publishing
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₹13,590
₹5,572
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Hardback
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01 Nov 2017
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