Youssef ElhaoussineElhaoussine Youssef is a researcher and professional from France. He has a scientific background in Physics, Chemistry, Analytical Chemistry, and Marketing and Entrepreneurship. He has been working in China for more than 5 years as a production managr for a French printing consumables retailer, developing a manufacturer network and monitoring production in China and Europe. In 2013, he decided to pursue an academic career. His research focused on consumer behavior in China. After that, he became a researcher for the Sun Yat-sen International School of Business and Finance, specializing in B2B branding strategies for Chinese factories and the Belt and Road Initiative. He is regularly invited by trade organizations to provide the latest developments on brand strategies. He is now an Assistant Professor at the Faculty of Business and Management of BNU-HKBU United International College. Read More Read Less