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W. James Potter

W. James Potter

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teachingmedia courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 11th editionThe 11 Myths of Media ViolenceMajor Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Successand 7 Skills of Media Literacy.

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Digital Media Effects47 %
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20 Jan 2021
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Digital Media Effects48 %
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An Analysis of Thinking and Research About Qualitative Methods48 %
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01 Feb 1996
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Media Literacy - International Student Edition8 % NR
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10 Mar 2021
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Media Literacy18 % NR
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Seven Skills of Media Literacy22 %
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Media Literacy6 % NR
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12 Jul 2019
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Media Effects22 %
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13 Mar 2012
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