W James Potter

W James PotterW. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects o individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
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Analysis of Thinking and Research About Qualitative Methods47 %
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Media Literacy - International Student Edition2 % NR
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Seven Skills of Media Literacy14 % NR
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Media EffectsNR
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Media Literacy33 %
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