W James Potter

W James PotterW. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects o individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
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2.
Arguing for a General Framework for Mass Media Scholarship38 %
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An Analysis of Thinking and Research About Qualitative Methods41 %
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Media Literacy - International Student Edition3 % NR
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Seven Skills of Media Literacy22 %
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Theory of Media Literacy32 %
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Media Effects24 %
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Media Literacy33 %
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