Tomer SharonTomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google's online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Sotware Technologies in Israel as User Experience Researcher Lead. As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners. Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA. Read More Read Less