Tom CannonTom Cannon is a marketing and strategic planning consultant, specializing in startups and small businesses. Throughout his career, he has audited client's competitive environments, developed business plans, and conducted seminars, retreats, an problem-solving workshops for small to large companies in many industries. Over the last few years, his main client work has been as a consultant with the Service Corps of Retired Executives. He is the author of Marketing: Text and Cases, Business Strategy and Policy, and of No Miracles for Hire. Read More Read Less