Timothy KeininghamTimothy Keiningham is one of the world's most highly acclaimed loyalty experts. He is chief strategy officer at Ipsos Loyalty, one of the world's largest market research firms. Loyalty Myths, a book he coauthored with Lerzan Aksoy, was anked as the number four best business book of 2006 by the Globe and Mail, one of the thirty best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing. He has won a number of awards for his research, including the Marketing Science Institute/H. Paul Root Award from the Journal of Marketing and an Outstanding Paper Award from Managing Service Quality. Keiningham currently lives in the New York metropolitan area. Read More Read Less