Tahar Lazhar AyedDr Tahar Lazhar Ayed received his MBA from the University of Quebec at Montreal, Canada in 2002 and his Ph.D in Business administration from Tunis Al Manar University in 2009. He is certified in Business analytics from Harvard Business School and eared a Post-Graduate Program in Data Science and Business analysis from the University of Texas - Austin. Actually, Dr Ayed is serving as an Associate Professor at School of Business and Law (Dar Al-Hekma University), department chair of Management and Marketing and director of MBA program, where he joined in August 2022. He worked at Umm Al-Qura University, KSA (Department of Marketing, College of Business) as assistant and associate professor, consultant and trainer from 2012 to 2022. He worked as a Marketing Manager at CFH Security in Canada from 2000 to 2004, as a Lecturer at the School of Economics and Commerce (Tunis, Tunisia) from 2004 to 2006, a lecture and assistant Professor at the School of Commerce (Sfax, Tunisia) from 2006 to 2012. He served the Institute of Consulting and Research Studies (Umm Al Qura University) as a marketing consultant from 2016 to 2018. He is an associate researcher at the University of Paris and a pane Read More Read Less