Suzan BoztepeSuzan Boztepe is Senior Lecturer at Malmö University, Sweden. Her research focuses on how design creates user and economic value, drives organizational and societal transformation, and catalyzes innovation. She has published widely on strategi design and human-centered methodologies. She completed her doctorate under John Heskett at the Institute of Design, Illinois Institute of Technology, where he originally taught the groundbreaking seminar on design and economic value on which this book is based. Read More Read Less