Stephen L Vargo

Stephen L VargoStephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai'i at Manoa and is editor-in-chief of AMS Review. He is the co-creator of service-dominant (S-D) logic.

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Service in the AI Era
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26 Aug 2022
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Service-Dominant Logic of Marketing47 %
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15 May 2006
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The Service-Dominant Logic of Marketing47 %
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01 Feb 2006
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Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing52 %
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Service-Dominant Logic32 % NR
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Release:
05 Jun 2014
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English
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