Stan Rapp

Stan RappCo-founder of RAPP, M&A Innovator, Best-selling Author, Agency Business-builder, Public Speaker Stan Rapp is a business builder who has twice served as Chairman/CEO of global advertising agencies with combined revenues now surpassing a billion dollar. As co-founder of Rapp Collins (recently rebranded as RAPP), he served as CEO of what grew to become one of the world's top-10 ad agencies with more than 50 offices worldwide. He was recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20th Century, and was elected to the Direct Marketing Association Hall of Fame. Direct Marketing magazine named him one of its select group of industry legends. Rapp is co-author of the bestselling book, MaxiMarketing, which first predicted the change from mass marketing to one-to-one marketing, and five other books tracing the rapidly changing marketing scene. Most recently, he served as Chairman of Engauge, a pacesetting social/digital agency founded in 2007 and acquired by Publicis in 2013. Read More Read Less

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New Maximarketing47 %
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₹1,399
₹741
Binding:
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Release:
01 Apr 1999
Language:
English
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New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy48 %
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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives48 %
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Send 'em One White Sock: 66 Outrageously Simple Ideas from Around the World for Building Your Business or Brand47 %
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The Great Marketing Turnaround
Publisher: NYIF
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₹247
Binding:
Hardcover
Release:
1990-08-17
Language:
English
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Beyond Maximarketing: The New Power of Caring and Daring
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₹247
Binding:
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Release:
01 Jan 1994
Language:
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