SpitaleTom Spitale, visionary co-author of 'The Accidental Marketer' and Partner at Impact, is a strategic leader and B2B marketing expert. With a deep understanding of market dynamics, Tom empowers executives to craft differentiated plans, foster collaboraive cultures, and harness the power of data-driven decision-making. Renowned for his expertise in leadership development and B2B innovation, he guides teams to navigate every-changing landscapes, ensuring a customer-centric focus. A member of Caltech's Executive Education staff, Tom's transformative insights on enterprise-level planning, cross-functional collaboration, and AI-powered marketing make him a sought-after consultant for B2B companies like Medtronic, Synchrony Financial and Halliburton. Read More Read Less