Shiv NarayananShiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that helps private equity firms and their portfolio companies drive enterprise value with marketing. Previously, Shiv was the CMO of Wild Apricot, which was acquired b Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018. Shiv is also an advisor and mentor to technology startups from accelerators like Y Combinator, Techstars, 500 Startups, and the Kellogg-Schulich Executive MBA Program. Read More Read Less