Shirin AlaviShirin Alavi has about 13 years of experience across the academia and corporate sector. She is currently working as an Assistant Professor with Jaypee Institute of Information Technology, Noida. She has earlier worked with the Standard Chartered Bankand has work experience in the domain of CRM operations and International Business and Marketing. She has conducted research in the domains of customer relationship management, online communities, marketing, social media and mobile apps and has several years of research experience. She has published several manuscripts in International and National Journals and also serves on the Editorial Review Board of International Journals. She has completed one PhD guidance and is guiding PhD students in the domain of digital marketing, green marketing and consumer behaviour. She is member of NBA and NAAC accreditation committee of the institute. Read More Read Less