Serena HolmesSerena Holmes was born in 1981 and raised east of Toronto, Ontario, in Scarborough, Stouffville, and then Pickering, which is where she still resides today. She graduated from Ryerson University with a degree in Broadcast Journalism but pivoted into he world of events. Shortly after graduating, an opportunity to partner on a new business venture presented itself. The founder left the company just 4 years in, so Serena took the risk to buy her out as the world was staring down the 2008 recession. Since that time, Serena has been able to grow the agency substantially to more than 2,500 part-time event staff and managers across Canada and the United States. Her agency has been recognized for its work, taking home 15 awards since 2014 along with more than a dozen other nominations. When Serena isn't busy with her business, she is spending time with her husband, her daughter and her two miniature chocolate pinschers. Prior to the pandemic, she also loved to travel; so much so, she and her husband got married at an exotic destination in Thailand.Note: Serena Holmes lays the foundation for her book by describing the challenges she experienced growing up and how she leveraged these experiences to use as stepping stones on the path to success. Read More Read Less