Sanne DemirSanne Demir (Gouda, The Netherlands) works as a brand and communication strategist at one of Netherlands' top advertising agencies N=5, in Amsterdam. She is passionate about stories, emotions and why we do what we do. She obtained a masters degree inCommunication Science, at the Radboud University of Nijmegen with a specialization in Communication and Influence. She puts theories about communication and influence in practice on a daily basis, and helps renowned brands to position themselves in the market, create convincing brand stories and use emotional commercials to communicate their values to the world. She also applied her knowledge to a local venue 'So What!?' in Gouda, where she was responsible for their marketing. This was a volunteer job, just as every other job at 'So What!?' Is fulfilled by volunteers - which makes it a special project, with challenges and victories that are different to other organizations. Coming from a multicultural family herself, Sanne has a special interest for other cultures, how they live together and how to communicate with them. Because the world is turning more and more into a 'global village', she looks at brands through the eyes of a multi-cultural society, whenever possible. Read More Read Less