S Ramesh Kumar

S Ramesh KumarProfessor S. Ramesh Kumar has been associated with teaching and research for about 35 years. He has authored eight books on marketing and consumer behaviour in the Indian context, co-authored a textbook and 23 cases (Ivey/IIMB-HBS case series)on Indian brands besides publishing/co-authoring papers in international journals and presenting papers in international conferences of repute. He has written over 200 articles in the business press.

Professor Kumar has also authored/co-authored articles in refereed journals of repute that are known both for their academic rigour and practice orientation. He was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS) and IIMB Chair of Excellence (2016-19).
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1.
Consumer Behavior | Twelfth Edition | By Pearson23 %
Publisher: Pearson Education
5.0 (5)
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Release:
31 Dec 2018
Language:
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Consumer Behavior20 %
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3.
Case Studies in Marketing Management30 %
Publisher: Pearson Education
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₹700
₹490
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Paperback
Release:
2011
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English
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4.
Consumer Behaviour: The Indian Context (Concepts and Cases)21 %
Publisher: Pearson Education
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₹675
₹533
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30 June 2017
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6.
Case Studies in Consumer Behaviour30 %
Publisher: Pearson Education
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₹665
₹466
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Release:
2012
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7.
Advertising, Brands and Consumer Behaviour18 %
Publisher: Sage Publications
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₹550
₹451
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29 May 2020
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8.
Objective Agronomy25 %
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₹521
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01 Jan 1900
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9.
Design and Development of Aerospace Vehicles and Propulsion Systems37 %
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10.
Design and Development of Aerospace Vehicles and Propulsion Systems37 %
Publisher: Springer
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₹31,680
₹19,958
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Release:
21 Apr 2021
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English
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11.
Music Therapy6 % NR
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₹6,792
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20 Jan 2023
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English
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12.
New Advanced Society14 % NR
Publisher: Wiley
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₹21,032
₹18,088
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21 Dec 2021
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English
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14.
Entomology Tutor an objective Entomology (volume I) [Paperback] S. Ramesh Babu and Amit Kumar
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15.
Entomology Tutor an objective Entomology (Volume 2)
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₹549
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01-Jan-2023
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16.
Marketing and Branding29 %
Publisher: Pearson Education
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₹600
₹426
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Release:
2006
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English
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17.
Production Technology of Fruit and Vegetable Crops32 %
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₹1,156
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Release:
2016
Language:
English
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18.
Treatise on Environment and Homo Sapiens (Quality, Auditing, Pollution & Abatement)
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19.
Cloud Computing
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₹247
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PodPaperback
Release:
01 Jan 2023
Language:
English
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20.
Managing Indian Brands18 %
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₹495
₹406
Binding:
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Release:
08 Jan 2002
Language:
English
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