Russell McCalleyRUSSELL W. McCALLEY is founder and president of R.W. McCalley & Associates, a management consulting firm in Sedona, Arizona. Formerly a professor of marketing and management at Arizona State University, he has held executive positions with such organzations as the Carnation Company, The Farnam Companies, Merck & Company, O.M. Scott, and ITT. Among his various publications are Marketing Channel Development (Quorum, 1992) and a college text adaptation, Marketing Channel Management (Praeger Publishers, 1996). Read More Read Less