Rose LeahyDr Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University. Rose is an experienced academic, who has presented at conferences both nationally and internationally, and who also has publishedpapers in international journals. Rose has over 20 years of teaching experience at third level to both undergraduate and postgraduate students and has also supervised many students successfully at both masters and doctorate level. She has extensive experience of working with companies and carrying out research for companies in the marketing discipline.