Ron FriedmanRon Friedman, PhD, is an award-winning psychologist and founder of ignite80, a consulting firm that helps smart leaders build extraordinary workplaces. An expert on human motivation, Friedman has served on the faculty of the University of Rochster, Nazareth College, and Hobart and William Smith Colleges. Popular accounts of his research have appeared on NPR and in major newspapers, including the New York Times, Washington Post, Boston Globe, Vancouver Post, the Globe and Mail, and the Guardian, as well as magazines such as Men's Health, Shape, and Allure. Read More Read Less