Rohit VermaRohit Verma is a Professor of Service Operations Management & Executive Director at the Center for Hospitality Research in the School of Hotel Administration at Cornell University. Prior to his current appointment, he was the George Eccles Professor f Management, David Eccles School of Business at the University of Utah. He has also taught MBA and executive development classes at DePaul University, Chicago; University of Sydney; Norwegian School of Logistics; Helsinki School of Economics; and Indian School of Business. His research interests include new product/service design, quality management and process improvement, supplier selection strategies, and operations/marketing interrelated issues. He has published over 50 articles in prestigious business journals such as California Management Review, Cornell Hospitality Quarterly, Decision Sciences, Journal of Operations Management, Journal of Product Innovation Management, Journal of Service Research, MIT Sloan Management Review, Production and Operations Management, and more. Verma has received several teaching and research awards, including the Skinner Award for Early Career Research Accomplishments from the Production and Operations Management Society; Sprit of Inquiry Award, the highest honor for scholarly activities within DePaul University; Teaching Innovation Award, DePaul University; and Doctoral Faculty Teaching Award, University of Utah. He serves as an Associate Editor of Journal of Operations Management, and Decision Sciences; Senior Editor of Production and Operations Management; and Editorial Board Member of Journal of Service Research, Quality Management Journal, Operations Management Research and Cornell Hospitality Quarterly. Read More Read Less