Rod KellerWith over 45 years in advertising, marketing, and marketing research, Rod worked for some of the world's leading companies in technology, video gaming, automotive, and consumer packaged goods. While at Landor, he was the principal planner responsiblefor Saturn Corporation's positioning. While working as a consultant to McDonald's he championed the Dollar Menu and helped it's adoption across the United States. He is now retired and living in the West. Read More Read Less