Robin Fisher RofferMedia brand strategist and storyteller, Robin Fisher Roffer leads an award-winning creative team at her company Big Fish who is adept at unearthing a brand's mission, look, feel and tagline, market positioning, and key messaging to both consumers andthe trade.Prior to running Big Fish, Robin was in at the beginning of TNT as Manager of Creative Services. During her tenure at Turner, Robin green lit the campaign that turned CNN into The World's News Leader. With a mission to guide companies and their people to write, tell, and live their greatest story, Robin has authored four books on personal branding and fearless leadership.Robin also keynotes corporate conferences at companies such as AIG, Microsoft, Hewlett Packard, Starwood, and Walmart, and top business schools like Columbia, Northwestern, USC, and Wharton. Read More Read Less