Robert Palmatier

Robert PalmatierROBERT A. PALMATIER is Professor Emeritus of Linguistics, Department of Foreign Languages and Literatures, Western Michigan University./e His earlier works dealt with Middle English syntax, technical terms in transformational grammar, sports metaphor (Sports Talk, Greenwood, 1989), and sports idioms. He is currently conducting research on popular metaphors derived from the arts, the entertainment industry, and the mass media. Read More Read Less

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Relationship Marketing in the Digital Age1 % NR
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Marketing Channel Strategy An Omni-Channel Approach
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