Robert Lusch

Robert LuschRobert F. Lusch was Professor of Marketing at the University of Arizona Business School.

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Commercial Society43 %
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Service-Dominant Logic of Marketing47 %
Publisher: Routledge
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15 May 2006
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English
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Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing53 %
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The Service-Dominant Logic of Marketing47 %
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01 Feb 2006
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Retailing, International Edition
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17 Jan 2013
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Publisher: South-western
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01 Apr 2007
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Retailing1 % NR
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₹9,912
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06 Jul 2020
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Retailing9 % NR
Publisher: Cengage Learning
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17 Jan 2013
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Service-Dominant Logic32 % NR
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Digital (delivered electronically)
Release:
05 Jun 2014
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English
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