Robert Kozinets

Robert KozinetsRobert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic wose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations. Read More Read Less

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Influencers and Creators38 %
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Consumer Tribes41 %
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Netnography Unlimited41 %
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Consumer Tribes41 %
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Netnography36 %
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Netnography33 %
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Qualitative Consumer and Marketing Research7 % NR
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