Robert J BensleyDr. Bensley is a professor of public health and the director of the eHealth Innovations Group at Western Michigan University. Over the past 25 years his research interests have focused on using technology modalities as a means for influencing health ehavior change. He is the founder of wichealth.org, which has impacted parent-child feeding behavior change in over 4 million WIC clients across 35 states, and the author of the patent-pending Behavioral Intelligence Framework. In addition, Dr. Bensley has served as principal investigator on over 200 externally funded contracts, totally over $12 million, supporting the development and implementation of technology-based health behavior change programming. Dr. Bensley was a Fulbright Senior Scholar in 2003 focusing on health promotion activities at the Nelson Mandela Metropolitan University of South Africa. Prior to his career in health education, he was employed by IBM, where he served as a system engineer providing technical assistance and education to educational institutions, hospitals, and local government agencies. He resonates with the concept of being a "third culture kid," having spent significant time living in various countries around the world. Read More Read Less