Robert GredeRobert Grede, BA, MBA, is a graduate of DePauw University and the Goizueta School of Business at Emory University. After twelve years in the advertising industry, working with premier marketers like McDonald's, Proctor & Gamble, and Union Carbide, Grde embarked on an entrepreneurial path, founding the Grede Company, consultants in marketing and strategic planning. Clients range from start-up operations to Fortune 500 firms. Mr.Grede taught marketing and entrepreneurial management at Marquette University for many years, is a syndicated columnist and frequent contributor to magazines, and author of the bestselling Naked Marketing--The Bare Essentials (Prentice Hall) and Naked Marketing--The Bare Essentials, 2nd Ed.(Marquette University Press). A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and strategic thinking at civic organizations and corporate venues www.thegredecompany.com Read More Read Less