Rob CollumRob Collum is a Principal Technical Architect in the Professional Services Division at SAS. For the past twenty years, Rob has enabled the delivery of high-performance solutions that provide substantial value and meaningful impact to SAS customers arund the world. He currently works alongside a team of professionals who partner with other divisions to identify, create, and standardize architectural practices for the newest SAS technologies. Rob received a Bachelora (TM)s degree in Computer Science from North Carolina State University, is a regular contributor to SAS Global Forum, and has coauthored several SAS certification exams. Read More Read Less