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Rita Gunther McGrath

Rita Gunther McGrathRita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world's leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations o help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage. McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity, MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth, and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field. Read More Read Less

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HBR's 10 Must Reads on Leading Digital Transformation42 %
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HBR's 10 Must Reads for Executive Teams43 %
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The End of Competitive Advantage32 %
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04 Jun 2013
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Discovery-Driven Growth25 % NR
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HBR's 10 Must Reads on Leading Digital Transformation44 %
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Marketbusters58 %
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01 Apr 2005
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HBR's 10 Must Reads for Executive Teams42 %
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Hbr's 10 Must Reads on Business Model Innovation Lib/E
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HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)47 %
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The Entrepreneurial Mindset32 %
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01 Aug 2000
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Marketbusters
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The Entrepreneurial Mindset
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The End of Competitive Advantage
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The End of Competitive Advantage Lib/E31 % NR
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24 Dec 2019
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The End of Competitive Advantage31 % NR
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The End of Competitive Advantage31 % NR
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