Richard RawsonRichard E. Rawson, Psy.D., MBAAuthor - Marketing Strategist - Behavioral Science SpecialistRichard E. Rawson, Psy.D., MBA, is a marketing strategist and behavioral science expert who helps leaders, organizations, and communities turn insight into acton. With over three decades of experience in psychology and marketing, he merges data-driven strategies with human-centered messaging to foster trust, engagement, and measurable growth.As founder of Rawson Internet Marketing, Dr. Rawson has led executive branding, content strategy, and audience engagement initiatives across diverse industries. His work aligns brand messaging with consumer behavior, empowering professionals and organizations to connect authentically and lead with purpose.Richard is also the author of several books that explore the intersection of personal development, collective action, and strategic communication: - From Apathy to Activism: Personal Transformation for Public Good -a guide to overcoming disengagement and embracing purpose-driven civic action- Empowering Communities: Creating a Sustainable System of Community Wealth and Social Change -a framework for collective resilience and equitable local economies- Beyond Clusters: Navigating Consumer Differences with Data-Driven Insights (forthcoming) -a practical guide to advanced segmentation and behavioral strategy for modern marketingWith advanced degrees in clinical psychology and business administration, Richard brings a unique interdisciplinary lens to every project-bridging science, strategy, and storytelling to drive meaningful impact in today's complex world. Read More Read Less