Richard HiseRichard T. Hise is Professor Emeritus of Marketing, Texas A&M University, where his teaching and research interests are international marketing, product planning and development, management of technology, marketing strategy, and logistics/supply chai. His articles have appeared in the Journal of Marketing, Journal of Global Marketing, Sloan MIT Management Review, Business Horizons, Journal of Product Innovation Management, Research-Technology Management, Industrial Marketing Management, Journal of the Academy of Marketing Science, and Marketing Management. He has authored or co-authored eight marketing or business textbooks.A consultant to major companies such as Hotel Sofitel, Lockheed Martin, Mary Kay Cosmetics, Harley Davidson, and Fleetwood Enterprises, he has given executive development programs for Hoffman-LaRoche, Halliburton, Amoco, and the Kuwait Institute of Banking Studies. Dr. Hise has worked and traveled in England, France, Monaco, Italy, Switzerland, Belgium, Netherlands, Germany, and Liechtenstein as leader/instructor of study abroad courses. He taught seminars in Ecuador and Kuwait and semester-length courses at the Universidad de las Americas, Puebla, Mexico, and the Grande Ecole, Tours, France. His biography is included in Who's Who in America, Who's Who in International Business Education and Research, and Who's Who in Finance and Business. He has a BA from Gettysburg College (major in economics, minors in business, political science, and Spanish) and MBA and DBA degrees from the University of Maryland. Read More Read Less