Richard D Czerniawski

Richard D CzerniawskiRichard D. Czerniawski is the founder of Brand Development Network International, Inc., a marketing resource company dedicated to empowering marketers to create brand loyalty. During his 45+ year career, Richard has held every position in brand markeing, from brand assistant to brand manager to chief marketing officer to general manager, and he has even served as a director on the board of a start-up. He has worked with leading brand-building companies such as Procter & Gamble, Johnson & Johnson and the Coca-Cola Company, where he contributed to the successes of well-known brands such as Folger's Coffee, REACH Toothbrush, Band-Aid Brand Adhesive Bandages, and Coca-Cola Classic. He also has extensive experience and successes across a broad spectrum of sectors including pharmaceutical, and medical devices and diagnostics. Moreover, his work is international in scope, providing consulting and training services to some of the world's largest and most successful multi-national companies and brands. He has lectured and conducted workshops for the MBA programs at Notre Dame Mendoza College of Business, Northwestern Medill School of Journalism, DePaul University, Lake Forest College, and Thunderbird International School of Management. Richard is a former Naval Aviator and achieved the rank of Lt. Commander. He also holds 8 Black Belts in martial arts. He is a 4th-Dan Black Belt in both TaeKwonDo and HapKiDo. His additional interests include physical fitness and reading. He is currently studying clarinet and Brazilian Jiu-Jitsu, both of which finds to be quite humbling. Richard received an MBA and was selected to "Who's Who in American Colleges and Universities." He has been married for 50-years, has 3-daughters and 4-granddaughters. Read More Read Less

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Competitive Positioning: Best Practices for Creating Brand Loyalty24 % NR
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01 Sep 2010
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Creating Brand Loyalty11 % NR
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01 Dec 1999
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