Richard C MaddockRICHARD C. MADDOCK is a clinical and marketing psychologist, as well as an adjunct professor at Arkansas State University. He is founder of Motigraphics Research. Dr. Maddock is author of numerous articles in the professional and academic journals ofhis field and the coauthor of two previous Quorum books, Marketing to the Mind: Right Brain Strategies for Advertising and Marketing, (1996, with Richard L. Fulton) and Motivation, Emotions, and Leadership: The Silent Side of Management (1998, with Richard L. Fulton). Read More Read Less