Rich PablumBilly Frolick, the man behind the pseudonym Rich Pablum, has written for The New Yorker, Premiere, Entertainment Weekly, and the Los Angeles Times, and he is the author of a highly acclaimed book about the movie business, What I Realy Want To Do Is Direct. He wrote the screenplay for the animated film Madagascar. A graduate of NYU film school, he lives in Los Angeles with his wife and three children. Read More Read Less