Rasmus K StormRasmus K. Storm (PhD) holds a position as head of research at the Danish Institute for Sports Studies. He has managed several research projects on Danish elite sport, edited and co-edited four books on sport, and has published in a vriety of international sport science and sport management journals such as European Sport Management Quarterly, International Journal of Sport Management and Marketing, and Soccer & Society. He is regularly interviewed in the Danish media, and gives a large number of public lectures. Furthermore, he writes regularly in Danish newspapers.