Rana FloridaRana Florida writes the Huffington Post column "Your Startup Life" and is a regular HGTV contributor. CEO of Creative Class Group, a consulting firm serving such clients as BMW, Starwood, IBM, Philips, Zappos, and Johnson & Johnson, shehas appeared on The Today Show and in The New York Times. Florida previously served as Senior Director of Communications and Marketing at HMSHost (Host Marriott Services), a $2 billion dollar international organization in the travel industry working with hundreds of brands, such as Starbucks, Tumi, and Kenneth Cole. She was also Vice President of Corporate Communications for the world's largest producer of live family entertainment, Feld Entertainment, which owns Disney on Ice, Disney Live, the Doodlebops, and many other brands. Read More Read Less