Ramon ArratiaRamon Arratia is a sustainability director with 13 years of practical experience in corporate positions at multinational companies such as Interface, Vodafone and Ericsson. He was named by The Guardian newspaper as one of the world's top sustanable business tweeters. He is a strong advocate of product sustainability through his popular blog (interfacecutthefluff) and gives 50 speeches a year on the subject. He campaigns for stronger and more efficient European regulation based on product standards, for revisiting corporate sustainability reporting and for many years he led the "Cut the Fluff" campaign against labels, certificates, partial truths, marketing claims and all the components of the old sustainability beauty contest. Read More Read Less