Rachel LawesDr Rachel Lawes is recognised as one of the original founders of commercial semiotics. She has convened the MRS Advanced Qualitative Methods Masterclass for more than ten years, and has an extensive academic background including Principal Lectrer in Marketing at Regent's University London. She has supplied brand strategy and consumer insight to major brands in 20 countries, including Unilever, P&G, Kraft, Tesco, The Discovery Channel and many more. She is the author of numerous conference papers and articles on semiotics and social psychology. Read More Read Less