Prince GhumanPrince Ghuman started his first company while attending the University of California, San Diego. He went on to be the founding head of marketing at BAP, which was acknowledged as one of the fastest-growing companies in America for three consective years by Inc. Most recently, he held dual roles as the US Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly traded FinTech company handling over $100 billion in international payments. He is currently a professor of neuromarketing at Hult International Business School in San Francisco, California. Both Matt and Prince are founders of PopNeuro.com, dedicated to the popularization of consumer science, and to the ethical application of neuromarketing in the business world. Read More Read Less