Philip Kotler

Philip Kotler Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did hs master's studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize-winning Keynesian economists. Read More Read Less

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Marketing Management | Indian Case Studies Included| Sixteenth Edition| By Pearson23 %
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Principles of Marketing, 19th Edition - Pearson23 %
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Marketing 5.043 % NR
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Kellogg on Marketing37 % NR
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Principles of Marketing | basic concepts of marketing | By Pearson23 %
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Transformative Marketing37 %
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Kotler On Marketing41 %
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Marketing 6.038 % NR
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Marketing 4.039 % NR
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Marketing for Hospitality and Tourism | Seventh Edition | By Pearson21 %
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Entrepreneurial Marketing38 % NR
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B2B Brand Management59 %
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Marketing Management, Global Edition
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Marketing Management, Global Edition
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Redefining Retail38 % NR
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Brand Sense25 % NR
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