Phd John WhalenJohn Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup echniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design--the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services. Read More Read Less