Peter YesawichPeter C. Yesawich is Vice Chairman Emeritus of MMGY Global, America's leading marketing, advertising, and public relations agency specializing in serving travel, leisure and entertainment industry clients from 11 offices across the Americas, Europe, nd the Middle East. MMGY Global is an integrated marketing communications company renowned for its strategic thinking, breakthrough creativity, and innovation in marketing practice.
Yesawich has developed marketing programs for some of the industry's most recognizable brands and destinations including Hilton International, The Leading Hotels of the World, Atlantis Paradise Island, Wynn Resorts, CanyonRanch, Sandals Resorts, Marriott Vacation Club International, Bahamas Ministry of Tourism, Mexico Tourism Board, Disney Parks & Resorts, Universal Studios, the US Olympic Committee, and .travel.
From 2010 to 2020, Yesawich served as Chief Growth Officer for Cancer Treatment Centers of America(R) (CTCA), a national network of specialty hospitals and outpatient clinics treating adults with complex or advanced-stage cancer. Under his marketing leadership, CTCA became the most recognized national cancer care provider in the US, and the third most positively perceived hospital system in the country, after Mayo Clinic and Johns Hopkins Medicine.

Yesawich has been a frequent commentator on marketing trends in The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time, and Newsweek, on the CNN, CNBC, MSNBC, and BBC World television networks, and National Public Radio (NPR).

He is the recipient of the World Travel Award from the American Association of Travel Editors, the Albert E. Koehl Award from the Hospitality Sales & Marketing Association International (HSMAI), the Silver Medal from the American Advertising Federation, and the Spirit of Hospitality Award from Destinations International. A frequent contributor to trade and professional journals, Yesawich is also co-author of Marketing Leadership in Hospitality and Tourism published by Prentice-Hall.

Yesawich attended both Cornell and Yale universities and holds a doctorate in psychology. Read More Read Less