Peter Neijens

Peter NeijensPeter Neijens is an Honorary Fellow and Emeritus Professor and chair holder of Media and Persuasion at ASCoR. His research focuses on persuasive communication, in particular media use and effects in advertising and public opinion. He was co-founder ad scientific director of ASCoR from 1998-2005 and The Graduate School of Communication from 2009-2013. Read More Read Less

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Measuring Exposure and Attention to Media and Communication25 %
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24 Jul 2024
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Communication Research into the Digital Society23 %
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Content and Media Factors in AdvertisingNR
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Release:
01 Mar 2005
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